Lunar new year spec ad

In this personal spec ad for the brand Lee Kum Kee. My favorite chinese sauces. I made an intimate commercial showing the warmth and comforts of being together with family during the lunar new year. 

The new year is not about a new calendar year. It is about celebrating time with family and those who you love. In real Asian fashion celebrate it with food.

Directed by: Jeremy Tan
Edit by: Jeremy Tan